Trigger the retreat and dominate the depths.

Tired of lures that move in a predictable, straight line? The Frog is a precision-modified subsurface lure designed for anglers who need a more realistic, erratic presentation to fool pressured fish.

Unlike standard frog lures that simply drag forward through the water, the The Frog features a custom-cut silicone body and integrated side wings. This unique engineering allows the lure to dive upwards and backwards during the retrieve—perfectly mimicking the natural, panicked "kick" of a real frog attempting to escape a predator.

How It Works

The The Frog is designed to stay in the strike zone longer by moving with an evasive, life-like action:  

• Submerge: Cast the lure and allow it to reach your desired depth beneath the surface.

• Snap: Give your rod tip a sharp, short twitch to engage the custom-integrated side wings.

• Retreat: Watch as the lure "climbs" upward and kicks backward, replicating a frog’s defensive swimming stroke.

• Connect: Keep a tight line as the erratic movement triggers a reaction strike from following predators!